Product R&D
Cocoa study-course system
From planting to processing, cocoa study courses for families and corporate teams — covering harvesting, fermentation, drying, and making.
FIELD CASES
From coffee to cocoa,
exploring experiences across regions.
These Fushan and Malaysian cocoa-farm examples show project work and product concepts combining produce with study tours, adoption and content.
CHINA · FLAGSHIP
Fushan Coffee Town
Fushan, in Chengmai, Hainan, is one of China's key coffee-growing regions, with over 60 years of cultivation and a distinctive volcanic-soil character. Centered on "Fushan Coffee," Chicheng turned the region's history, craft, and consumption scenarios into experiential tourism products.
The project spans study-course development, coffee creative design, festival operations, a social-content matrix, and digital operating tools — helping Fushan upgrade from a produce region into a tourism destination with a brand narrative.
60+
yrs of cultivation
Study + Creative
Product structure
County model
Proven path
MALAYSIA · OVERSEAS
Lees Cocoa Farm
Lees Cocoa Farm in Malaysia is Chicheng's first overseas case. Centered on cocoa cultivation, Chicheng designed cocoa study courses, a cocoa-tree adoption experience, a chocolate-making workshop, and a local social-content system.
This work informs product design in different regions. Confirm courses, opening dates, capacity and adoption benefits for each specific project.
Cocoa
Core produce
Adopt + Study
Product structure
SE Asia
Overseas proof
More project outcomes
Creative product
Qiongya themed mystery
Set against Hainan's local history and farm culture, an immersive mystery experience that blends in produce consumption scenarios.
PARTNER WITH US
Your produce
could be the next model.
Wherever you are, if you have good produce and the will to change, we can explore the growth path together.